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What makes Apple a Lovemark?

According to Kevein Roberts, Lovemarks are those charismatic brands people get emotional about. Take away a brand, people find its replacement. Take away a lovemark and people protest. Rationale behind why apple lovers’ support this argument is that, Apple understand their dreams. Know what they want and when they want it, and create great experiences [...]

Is Google acquiring Groupon to kill competition or capture an untapped market?

Google is near a deal to acquire Groupon, the pioneering online discounter, for as much as $6 billion, people with direct knowledge of the matter told DealBook on Monday. A deal, in the $5 billion to $6 billion range, could be struck as soon as this week, these people said, cautioning that the talks could [...]

Prepared for the Mobile app-pocalypse ?

Mobile apps are all the rage. More than a half-million apps are downloaded every single hour, and the average smartphone user has 22 apps. But the future is cloudy if you are trying to be a leader in the mobile paradigm via an app. According to a research after six months, only 1 of those [...]

Internet Accessibility – Liberty or Privacy Incursion

Peace. We’ve all had our fair share of discussions about the benefits of the Internet. Messengers, email, social media networks, VoIP, video conferencing, publishing, information access and the like. What we seldom discuss, however, is the other side of the coin. Just how safe is our virtual presence, and all our private details associated with [...]

Google, Zynga teaming up to take on Facebook?

If online reports are to be believed, Google could be cooking up a rival for Facebook — and bringing the maker of popular social games like “FarmVille” with them. Google Games, built around some sort of partnership with casual-gaming company Zynga, is in the works and would be part of a larger social network called [...]

Google ‘caught’ capturing data

Pressure continues to mount on Google over wi-fi data capture from a number of fronts. The US Federal Trade Commission confirmed that it has launched a probe into Google’s actions, in response to a request from the advocacy group Consumer Watchdog. The office of Canada’s Privacy Commissioner has also launched an investigation into the collection [...]

Flash Forward: Can Adobe Leave Apple in the Dust?

flash, sharply rejected by Jobs and Company, has moved on to Apple’s (Nasdaq: AAPL) competitors, hoping for a warm welcome and the promise of a place in the mobile market. While Apple CEO Steve Jobs’ recent open letter deploring Adobe’s (Nasdaq: ADBE) Flash managed to do little in terms of settling the argument as to who was right in [...]