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Adwords and Adsense – Constructive, or Destructive Interference

According to Wikipedia, AdWords is Google’s flagship advertising product and main source of revenue ($21 billion in 2008). AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text [...]

What Will the World Do with More Search Engines?

I was going through a very interesting article on Time by Douglas McIntyre about the world of search engines as Microsoft has recently called its search engine project “Kumo.” Microsoft argues that if its search engine brings back more relevant results than Google or Yahoo! that people will eventually migrate to the “best” product. That [...]

Is Twitter really dangerous?

Highlights USC study says rapid-fire Twitter and news updates are too fast for brain Scans show humans respond rapidly to pain, but not compassion, admiration Scientists say reliance on news snippets could harm moral compass Rapid-fire TV news bulletins or getting updates via social-networking tools such as Twitter could numb our sense of morality and [...]

Will IE8 Be Microsoft’s Last Explorer?

Could the eighth edition of Microsoft Internet Explorer really be the last of its breed? There were several such reports circulating on the virtual grapevine in recent days, including Randall Kennedy’s post at InfoWorld, Scott Fulton’s post at Beta News, iAurora’s post at JCXP and others. It’s not yet clear what Microsoft’s replacement for IE [...]

Google moves onto the smart grid – Going Green, or Gray?

Google has become the utility of the digital age, something we click on as much as we flick on a light switch or turn on the water tap. Now the search giant is literally getting into the utility business with the development of smart grid software that gives consumers real-time information on their electricity consumption. [...]

Goodbye Bookcases, Hello E-books – Android in Action

Google Opens New Chapter With iPhone, Android Book Search Google has made available its electronic library of classic books (around 1.5 million) to users of Apple’s iPhone and T-Mobile’s G1 with a mobile site optimized for the browser type both phones use (Google Android). Amazon also is looking to port its Kindle collection to mobile [...]

Did Malware Gaffe Dim Google’s Glow?

Anyone using Google between 9:30 and 10:30 a.m. EST on Saturday saw an interesting message pop up alongside nearly all their search results: “This site may harm your computer.” Users may indeed know that Web sites sometimes harbor suspicious computer code that can dump spyware or worse on their computers, and that Google will raise [...]