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How to Increase Traffic to your Blogs?

Blogging has its own importance these days because companies can easily and cheaply promote their products and services through it. This way, they can stay connected with their customers and can also get their precious feedbacks. Blogging not only helps in bringing traffic to your site but also facilitates in building a positive brand image [...]

What makes Apple a Lovemark?

According to Kevein Roberts, Lovemarks are those charismatic brands people get emotional about. Take away a brand, people find its replacement. Take away a lovemark and people protest. Rationale behind why apple lovers’ support this argument is that, Apple understand their dreams. Know what they want and when they want it, and create great experiences [...]

Effectiveness of Internet Marketing

Internet Marketing or web marketing is of huge significance these days as it offers swifter and cost effective methods of marketing one’s products and services online. Social network marketing, Search Engine Marketing and blogging are some of its key methods that are utilized by the companies efficiently and effectively. Internet marketing popularity has increased over [...]

Google vs. Groupon – ‘If you can’t beat them, copy them!’

In December, Google made an effort to acquire the fastest growing web company, Groupon. However, this ‘effort’ of a jaw-dropping $6 billion was completely turned down. Although it seemed a bit crazy of Groupon to refuse such an offer at that time, but a recent boost in its popularity with an existing 40 million subscribers [...]

Changing Role of CIO – From Chief Geek to the Chief Impact Officer

In the past, when businesses were experiencing shifts from the profit-seeking to the value-addition phase, CIOs were seen as followers as information technology was only acting as a supporting agent. Today, it is still working as a supporting agent, but the varying trends and coevolving of business and technology have changed the roles of CIOs [...]

Is Google acquiring Groupon to kill competition or capture an untapped market?

Google is near a deal to acquire Groupon, the pioneering online discounter, for as much as $6 billion, people with direct knowledge of the matter told DealBook on Monday. A deal, in the $5 billion to $6 billion range, could be struck as soon as this week, these people said, cautioning that the talks could [...]

Prepared for the Mobile app-pocalypse ?

Mobile apps are all the rage. More than a half-million apps are downloaded every single hour, and the average smartphone user has 22 apps. But the future is cloudy if you are trying to be a leader in the mobile paradigm via an app. According to a research after six months, only 1 of those [...]