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How to Increase Traffic to your Blogs?

Blogging has its own importance these days because companies can easily and cheaply promote their products and services through it. This way, they can stay connected with their customers and can also get their precious feedbacks. Blogging not only helps in bringing traffic to your site but also facilitates in building a positive brand image [...]

Mobile Applications – A growing business trend

“Mobile apps are gaining the momentum as more people are shifting towards smart phones.” The mobile application marketplace will reach $25 billion by 2015, according to a report from World Mobile Applications Market, a U.S.-based market research firm. Companies are heading more towards the mobile app development or getting their website converted in to mobile applications [...]

Avoiding Hiring Mistakes

Recruitment and selection are important HR functions and hiring the right resource is equally significant as it helps in developing a stronger, competitive and productive organization. For this reason, interview scheduling and screening candidates are important phases in order to shortlist competent applicants. However, it is often seen that companies make mistakes during this phase [...]

What makes Apple a Lovemark?

According to Kevein Roberts, Lovemarks are those charismatic brands people get emotional about. Take away a brand, people find its replacement. Take away a lovemark and people protest. Rationale behind why apple lovers’ support this argument is that, Apple understand their dreams. Know what they want and when they want it, and create great experiences [...]

Effectiveness of Internet Marketing

Internet Marketing or web marketing is of huge significance these days as it offers swifter and cost effective methods of marketing one’s products and services online. Social network marketing, Search Engine Marketing and blogging are some of its key methods that are utilized by the companies efficiently and effectively. Internet marketing popularity has increased over [...]

Engaging / Retaining Top Performers

Since top performers are considered as an asset to any organization therefore managing and retaining such talented people is extremely imperative for both short and long term company’s success. Besides, sometimes it’s difficult to find top talent in the job market these days and retaining them is even a bigger challenge. Rationale being, as they [...]

Changing Role of CIO – From Chief Geek to the Chief Impact Officer

In the past, when businesses were experiencing shifts from the profit-seeking to the value-addition phase, CIOs were seen as followers as information technology was only acting as a supporting agent. Today, it is still working as a supporting agent, but the varying trends and coevolving of business and technology have changed the roles of CIOs [...]