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Mobile Applications – A growing business trend

“Mobile apps are gaining the momentum as more people are shifting towards smart phones.” The mobile application marketplace will reach $25 billion by 2015, according to a report from World Mobile Applications Market, a U.S.-based market research firm. Companies are heading more towards the mobile app development or getting their website converted in to mobile applications [...]

Avoiding Hiring Mistakes

Recruitment and selection are important HR functions and hiring the right resource is equally significant as it helps in developing a stronger, competitive and productive organization. For this reason, interview scheduling and screening candidates are important phases in order to shortlist competent applicants. However, it is often seen that companies make mistakes during this phase [...]

Career Changing Tips

We often see people want to opt for a different field or start a new career. There might be multiple reasons behind it. For e.g. when people are not satisfied with their current job roles; compensation etc and when they don’t foresee much scope or growth opportunities in their current fields, they start thinking of [...]

What makes Apple a Lovemark?

According to Kevein Roberts, Lovemarks are those charismatic brands people get emotional about. Take away a brand, people find its replacement. Take away a lovemark and people protest. Rationale behind why apple lovers’ support this argument is that, Apple understand their dreams. Know what they want and when they want it, and create great experiences [...]