Posted on November 26th, 2008 by
M. Ali Nasim
Context Today, with companies and industries not merely competing but trying to eat each other up, clinging on to a single competitive advantage is no longer relevant! (Recall the AAA ratings of the financial behemoths that exist no more or are desperately eyeing the bailout? Does that ring the bell? Not just a bell, it has [...]
14 Comments »
Filed under: Business Dynamics, Enterprise Agility, IT/BPO Bundled Services, Outsourcing & Agility, Uncategorized
Posted on November 19th, 2008 by
Zohaib
The online gaming industry has revolutionized the way we look at life. The Bureau of Labor predicts that the growth of software publishing, of which video game design is a part, will expand by 67.9% by 2012. This is the fastest growing industry across all sectors. Revenue from computer games now exceeds that from the [...]
3 Comments »
Filed under: Business Dynamics, Global Technology Market, Web 2.0
Posted on November 17th, 2008 by
Zohaib
Closure is one of the most ‘overemphasized’ aspects of any marketing pitch. In your honest opinion, how does closure contribute to sales when it comes to internet marketing? Would you prefer: a) a pitch where your intention is to ‘inform’ your prospect, and let them make a sensible, informed decision: b) a traditional ‘closure’ pitch [...]
5 Comments »
Filed under: Search Marketing
Posted on November 13th, 2008 by
ali.zaidi
A few days back I was going through an article that summarized a round table event held by venture capitalists for silicon valley entrepreneurs and start-ups. The VC’s emphasized on the following points: -Don’t Panic The big problem with the financial crisis is how long it will last, said John Doerr of Kleiner Perkins Caufield [...]
10 Comments »
Filed under: Global Technology Market
Posted on November 7th, 2008 by
Zohaib
Google has decided to abandon its advertising partnership with Yahoo to avoid having a “protracted legal battle” with regulators. The deal involved Google providing some of the advertising around Yahoo’s search results and would have been worth $800m (£494m) a year to Yahoo. It was originally announced in June but has faced anti-trust objections. Yahoo [...]
6 Comments »
Filed under: Global Technology Market, Search Marketing
Posted on November 7th, 2008 by
Zohaib
Lets discuss the effectiveness of PPC for two different marketing spheres. Services, owing to their intangible nature, are far harder to market using PPC than tangible products. Products on the other hand, face a lot more competition, branding and trademark issues whilst being marketed by PPC. So, which would you prefer to market using PPC, [...]
8 Comments »
Filed under: Search Marketing
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