Ephlux Blog - Agile Enterprise Business Solutions and Services
Click here to go Home
About Ephluxg Servicesf Solutionse Industriesd Success StoriescAlliancesEphlux InsightsbCareersaPress Room

Search Marketing – Fortune or Farce

Imagine an advertising medium that can penetrate a massive 15 percent of total world population globally. Ideally, the associated costs for such an endeavor would be a death trap for any organization. Surprisingly, the early nineties saw the rise of a ‘Pentagon-scrapped’ technology, now free for all to use and abuse; something that belongs to [...]

Should Google give users a voice in search ?

Google is still debating the merits of an experiment that allowed users to re-rank and remove search engine results and comment on them. The test, presented to a random portion of users, adds buttons next to result links to move them up and down, remove them from view and append comments to them. Implementing these [...]