With Oracle Enterprise Manager 12c already in Market Oracle now launches WebLogic Server 12c, in which the ‘C’ appears to be shorthand for “cloud,” will succeed version 11g, which was first released in July 2009.

Upcoming features include:

• Java EE 6,
• Active GridLink for RAC (Real Application Clusters),
• Traffic Director, and
• Virtual Assembly Builder, as per oracle.

It also has more exalogic like features:

• Parallel muxers with Java NIO APIs for low-level I/O based operations
• An optimized work scheduler providing improvements to the Increment Advisor used to manage the size of WebLogic Server’s Self-Tuning Thread Pool
• “Lazy” de-serialization of session data on the replica server until required.
• Multiple replication channels for synchronous in-memory session replication between servers in a WebLogic cluster
• Adjustments for supporting the  Infiniband and SDP

With the emergence of cloud computing Oracle also puts its way forward by making common platform for all of its products and this is where Oracle Weblogic 12c comes in where all of the Oracle family products can reside and talk to each other.  In addition to this, we already have Oracle Fusion applications in the markets which  are designed as a complete suite of modular applications.  This cloud architecture help customer to improve performanace, lower IT costs and enables the customer to have the business solution which will be completely aligned to their needs and can grow with their business.

For further information www.ephlux.com/integration/

No Comments »
Filed under: Enterprise Agility, Enterprise Software, Global Technology Market, SOA & Agile Applications

There are billions of pages on the internet, containing tons and tons of information. All search engines index pages on the internet and try to return relevant results to the user against any keyword being searched. But they may or may not provide relevant results.

More than that, a relevant result found during searching may not appear in search results when you perform a similar search again. If you want to find a page you visited previously, searching for it can become a tedious task. You might have to search again and again and this can cause a severe headache, if not more.

One workaround is to bookmark these pages in your browser.

The second, and much better technique, is bookmarking websites.

Websites like these allow you to create an account and submit links to pages you want to bookmark. These links are submitted with ‘tags’ that will return the required pages when searched for. Moreover, you can share these links with your friends. Which adds a social factor to this technique.

Hence, social bookmarking!

Social bookmarking websites allow you to submit links that you like over the internet. These links are added to the website’s database and can be seen in your profile. Moreover, other users can see your links as well and if they find them useful, they can help in promoting them by some specific mechanism provided by that site.

Usually, the frequency of your link being shown to people is dependent on how many people have already promoted it in the first place. And the higher the frequency, the more the chances of other people liking it. So, all in all, it’s sort of a feedback mechanism. But that is not all. Links that fail to catch eyes or are not liked by other people can get demoted too and they disappear in no time, appearing only on your profile.

Social bookmarking is seen as a marketing tool by many. People submit links to these sites in hopes that it will generate traffic for them. But this hardly works out. Why?

Because they ignore the ‘social’ factor in social bookmarking.

Submitting links to such sites is not enough. You have to go out there and return the favor. You like other people’s submissions and in turn, they like yours. It’s the ‘You scratch my back, I scratch yours’ philosophy in action.

Plus, you can make friends and invite other people to join too. When submitting a link, you can ask them for favors but keep in mind that asking calls for returning too. And believe me, visiting other people’s stuff is a lot of fun too.

Commenting on other people’s submissions brings you in the limelight and makes people peek at your stuff. This is another way of getting them to notice your submissions.

Social bookmarking is a great way to organize stuff you like in a single place and for generating traffic to your own domain. But you have to learn to abide by the requirements of the word ‘social’, if you really want to be noticed.

Otherwise, you are just another submitter and your link is just another page.

Some popular social bookmarking sites:

• Delicious
• Reddit
• Digg
• StumbleUpon
• CiteULike

No Comments »
Filed under: Internet, social networks

The social giant has banged again in the social media industry last week during F8 developers conference at San Francisco with a launch of complete new user profile calling it Timeline, now your Facebook profile is not similar in any way to how it used to be, Mark Zuckerberg said at the launch of new Timeline at F8 conference;

“ I want to start out talking about the profile. People feel an intense ownership over the profile. Everything about you. Millions of people have invested a ton of time on them. Our job is to make them the best way to share and express who you are”

While expressing more about what is this new Timeline, Zuckerberg defined it in a single line “The story of your life” and yes, it is certainly. The new timeline really displays your whole life on your profile, from the day you have join Facebook to till now whatever you have shared, posted and liked on this platform it’s there on your timeline.

Almost every user is waiting to see their profile having this new timeline but when will they have it, the answer is really soon because at the end of the conference Timeline Beta has already been launched which means this is not currently for everyone and is currently used by limited users and developers’ community on Facebook.

As I have activated mine very next day of the conference let me share to those who are still waiting, some interesting things you will find in your new timeline, the first change you will see will be a Cover Photo on the top of your profile page (Timeline), this cover photo is to express who you are and that will appear as a banner on the top of your page, the next thing you will notice that all the right column tabs and navigations are beautifully moved to the center of your page i.e. friends, Photos, likes and apps you currently see in the right panel.

On the top-left you will find a timeline from “Now to Born”, this is the real concept of this timeline” The story of your life”. By clicking on these years and months in the timeline you can explore your past activities you have performed on Facebook and not only view them but add/manage more Life Time Events, like I managed my photos, videos and posts of when I traveled to different cities, my first job, relationship status and other life events I had shared earlier on my profile, now they are appearing in more organized and beautiful pattern just like a scrap book of mine with all the moments collected and complied beautifully in a perfect order.

Definitely there’re something more that I am leaving for you to explore yourself to enjoy looking and managing your new profile, do also re-check your profile privacy setting once you will get the Timeline activated to keep your moments limited to your social circle.

Take a look on new Timeline here

How do you feel about the recent changes and development on Facebook, Is it another step to take lead over Google+ and other emerging platforms?

No Comments »
Filed under: Marketing and Sales, Search Marketing, social networks, Uncategorized

Aug 25^th 2011 has now become a historic date for the Apple calendar as Steve Jobs officially announced his resignation as CEO of Apple. Steve may have retired but he will be with Apple as chairman of the board and Tim Cook will be taking place as a new CEO who is working with the company as chief operating officer.

With this announcement many news and rumors started to flow in the industry spreading curiosity and anticipation to know the reasons of Steve’s sudden retirement and a statement in his resignation letter was the question mark for the people which said “he’s no longer able to meet his duties and expectations as Apple’s CEO”. Later many online sources state that this decision is because of his health issues as he was diagnosed with pancreatic cancer and tumor in liver which were operated successfully in 2003 and 2009.

Industry will definitely be missing Steve as a great public speaker, presenter and innovator of smart phones (iPhone) from Apple, we are still wondering about the launch of Apple iPhone 5 and next events if people will be able to see Steve in his exclusive style again.

Steve resignation doesn’t only left industry in a shock but it had a strong impact on stock market, on the next day of his announcement Apple’s stocks fall up to 5%, not to forget apple scored $403.41 on July 26 which set a new record in stock market. Apple stock market journey started 8 years back with only $6.56.

Today, now people are having keen eyes on every move on the new CEO of the company and expecting Cook to be the next Jobs, Tim Cook used to be serving as a caretaker of the IT giant in the industry but now he is going to head it. One interesting fact about Cook is that people are also interested in seeing his performance as a GAY CEO, which apparently makes a huge difference somehow, another question circulating in the media is that if he being a gay CEO would have an effect on Apple’s products, will it influence a particular community to raise sale chart of the company too.

Please share your comments about Jobs retirement and new CEO Tim Cook

No Comments »
Filed under: Apple, iPhone